Halloween is just around the corner, would you like to take advantage of this occasion to create some truly 'monstrous' packaging? Here are some tips for designing your own limited edition packaging and some successful examples to take inspiration from.
Halloween packaging: useful tips
Halloween-themed packaging can be associated with various items: drinks, food, but also cosmetics, pet food and many other products. Every brand can customise its packaging to refresh its image and launch communication campaigns dedicated to this occasion in order to boost sales.
Here are some tips for designing trick-or-treat-proof packaging:
- Die-cuts with special shapes: if you usually use cardboard boxes for your articles, you can choose die-cuts in the shape of a witch's hat, a pumpkin or a coffin.
- Horror elements: colours, laminated or glow-in-the-dark finishes, carvings and themed illustrations can give a monstrous look to any type of packaging.
- Different size packaging: another winning idea, especially for candy and confectionery manufacturers, is to create smaller containers that people can hand out during the Halloween party.
- Designer packaging: packaging with graphics signed by famous artists and illustrators or dedicated to characters from comic books, cartoons and TV series can become real collectors' items, boosting sales.
La scatola di Halloween Pringle
The best Halloween-themed packages
Although in the weeks leading up to Halloween, supermarkets are swarming with packaging featuring images of pumpkins and skeletons, many brands in the food & beverage sector are not shying away from the opportunity to personalise their packaging to catch customers' attention and encourage purchases. Below is a very witty proposal from the manufacturer of the famous Marmite cream spread.
Immagine: Marmite Halloween Packaging
The self-deprecating reference is to the controversial flavour of the iconic Anglo-Saxon product - well summed up by the famous slogan 'Love it or hate it' - which tends to divide the public into admirers and detractors.
Another example of Halloween-themed food packaging comes from the Japanese company Kompiraya, which for its udon has come up with a semi-transparent pouch in which the graphics and shape given to the product evoke the image of a ghost. An idea as simple as it is ingenious!
Immagine: Sanuki Udo
In 2021, Heinz wanted to celebrate the occasion with limited edition packaging and a microsite dedicated to selling Halloween costumes. With its 'Tomato Blood Ketchup' packaging line, the US brand also suggests a 'creative' use of its tomato sauce, which can be used as fake blood to make disguises more realistic. A very effective gimmick to broaden the consumer base.
Immagine: Tomato Blood Hein
As if by magic, the traditional wrappers of Lindor chocolates were transformed into cute orange pumpkins, ready to be distributed to children on Ghost Night.
Immagine: Lindor Packagin
Even pet food packages can dress up for the occasion: Einstein Pets proposed a cute Dracula-themed pouch for its 'Love Bites' snacks.
Immagine: Einstein-Pets
The American company Petco has designed an entire line of pet snacks inspired by traditional symbols of the Night of the Witches. Bones, sticks and biscuits in the shape of skulls, pumpkins and ghosts are designed to celebrate Halloween in the company of your four-legged friend.
Immagine: Biscotti Petco
'Take care of it while you have it': this eerie invitation, coupled with the image of a skull, spurs customers to take care of their skin with Too Cool For School's Xakziuza facial cleanser. An example of unusual and irreverent 'deadly' packaging, perfect for attracting the attention of a younger audience that is reluctant to adopt a beauty routine.
Immagine: Xakziuza Cleansing Water
These examples show how companies in any sector can customise their product packaging according to their brand image and the type of audience they want to reach. Launching limited edition themed packaging will help improve the visibility of products on the shelf and acquire new customers, intrigued by the new look.
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