In the vast world of cosmetic products, first impressions count. From the first glance on the store shelf to the moment the customer experiences the product, every detail plays an important role. Naturally, the quality of the product is crucial, but for it to be chosen, it also needs the right packaging—packaging that best preserves the contents and showcases them to potential buyers. Underestimating the power of packaging is, therefore, a serious mistake.

Cosmetic products have very specific characteristics: delicate textures like creams, emulsions, lotions, gels, and oils that must not be compromised. The packaging must protect the product well, preventing external agents from entering or contents from leaking out, and it must be made of safe materials that do not interfere with the contents. Additionally, the market is very competitive, and appealing packaging and graphics are widespread. Choosing the right packaging for your cosmetic product must take these and other variables into account. Packstyle's proposals, always attentive to customer and environmental needs, can be the ideal solution for finding the right cosmetic packaging.

Packaging Requirements in the Cosmetic Industry

• Safety: Packaging for cosmetic products must be safe. This aspect concerns the ability of a package to protect and preserve the content without compromising it. Therefore, it is essential to choose the right type of packaging and material based on the characteristics and composition of the cosmetic product.
• Practicality: The cosmetic product's packaging must be functional for the consumer using the product and for the logistics phase. In the design phase, the packaging must be designed efficiently. During transport and distribution, practicality translates into resistance and ease of placing the packaged product, stacking it, or displaying it. When it reaches the consumer, the packaging must be intuitive and easy to open. Finally, the disposal phase should be convenient and quick.
• Communication Capability: Cosmetic packaging must be able to communicate on multiple levels. The first level concerns legally required information, such as ingredients, expiration date, and disposal methods for the various parts of the package. The second level leverages the emotional component: cosmetic packaging is a true visual story, which with attractive colors, elegant designs, and high-quality materials, speaks directly to the buyer's heart. Packaging is one of the main vehicles for communicating brand identity. 
• Sustainability: Packaging must be responsible. Choosing the right packaging for a cosmetic product also means limiting excessive packaging by finding appropriately protective solutions. Additionally, the packaging material plays its part: besides being safe and not releasing microparticles that could compromise the cosmetic, the material must be sustainable and certified.

Regulations and Compliance

According to Regulation (EC) 1223/2009¹, every cosmetic product placed on the market must be safe for human health if used under normal or reasonably foreseeable conditions of use. This requirement applies not only to the product but also to the packaging, as the safety evaluation of a cosmetic can be considered complete only if the potential risk associated with the packaging is also evaluated. Despite the mandatory evaluation of the product and packaging safety, there is no specific regulation regarding the use of packaging in the cosmetic field. Regarding the safety of a cosmetic product, one of the major concerns is potential contamination from substances present in the packaging to the cosmetic inside. Generally, for cosmetic products, the principle is that if the packaging is safe for food contact, it is also suitable for cosmetics. Besides this aspect, cosmetics may require additional specific protection and preservation properties. Therefore, for some types of cosmetics, the packaging must not only be "food compliant" but also protective and a barrier against oxidation, moisture, and external agents.

Advantages of Packstyle Packaging

As previously mentioned, Packstyle has always studied perfect packaging solutions to cover various product types, preserving qualities, protecting from external agents, and communicating effectively with potential buyers.

Safety: Packstyle packaging is compliant with food contact, ensuring the product is well-preserved inside. Packstyle's pouches are made with certified materials that guarantee the highest quality. They feature an internal barrier that prevents both product leakage and external agent access, and importantly, Packstyle packaging does not transfer substances from the package to the internal cosmetic formulation. The chemical composition of the packaging, temperature, time, and pressure can cause this harmful phenomenon, altering the cosmetic's quality, safety, or properties. For this reason, all materials Packstyle chooses for its packaging are certified and comply with safety regulations. The adhesives and inks used by Packstyle during production and printing are also suitable for food contact, making them safe for the delicate cosmetics sector as well.

Practicality: Packstyle offers a wide range of solutions tailored to different product needs. You can choose between stand-up doypack or flat pouches that can be hung on shelves. Regarding sizes, options range from small pouches designed for limited product quantities to larger sizes generally intended for family formats. Packstyle poches are suitable for various product types, both liquid and solid, such as fatty products, acidic products, and alcoholic products.

Packstyle pouches can include a dosing spout, making them more practical for containing liquid or powder products. The self-sealing cap prevents contamination and preserves the content's integrity. Cosmetic wraps also find the perfect packaging in Packstyle pouches: products that need to remain soaked in their serum or cream require packaging that maintains the right level of moisture. With Packstyle packaging, product conditions are preserved until opening, thanks to high-performance materials, barriers, strength and safety. Packstyle also offers printed rollstocks to use with traditional packaging machines to create sticks, single doses, or other formats without a minimum purchase quantity.

Communication Capability: Packstyle packagings are fully customizable. You can choose from:

• Stand-up doypack or flat pouches
• Rollstocks
• A wide range of sizes
• A wide variety of materials (aluminum, aluminum paper, paper, film)
• Recyclable material versions (recyclable paper, recyclable transparent film, recyclable metallized film).

Moreover, the packaging surface can be easily customized with your graphics and texts. Recently, Packstyle made the graphic upload phase easier with the 3D viewer, which allows you to preview the pouch with your graphics.

Additionally, accessories such as a resealable zipper for products to be consumed in multiple stages, a hole for hanging on retailer shelves, and a spout for easier handling of liquid products can be added to the pouch. On Packstyle pouches, it is also possible to create a transparent window that allows the buyer to see the product inside, making the shopping experience more engaging and secure.

Among the additional services offered by Packstyle is the convenient multigraphic management: for those with multiple product lines with different packaging graphics and texts, Packstyle allows managing various product references in one order. An additional support provided by Packstyle is the “Style My Pack” service, which consists of a graphic department that creates (packstyle.com/it/products/graphic-creation-service) or modifies (packstyle.com/it/products/graphic-editing-service) graphics according to customer guidelines.

Sustainability: Packstyle's commitment to environmental protection is active and transversal to all activities. Flexible packaging, as mentioned in a previous article "The doypack is a sustainable packaging solution" (packstyle.com), are among the most sustainable solutions because they are lightweight and space-efficient, reducing CO2 emissions during production, transport, and disposal. Additionally, Packstyle pouches, with their high protection and preservation properties, do not require an additional layer of packaging. Being fully customizable, there is no need to add an internal booklet with texts, as they can be printed directly on the package. Packstyle's search for increasingly environmentally friendly solutions focuses primarily on material selection. Currently, the proposal offers three recyclable solutions. Besides the paper used in Packstyle packaging, certified by Aticelca and thus disposable as paper, new recyclable metallized and transparent films have recently joined the Packstyle material family, certified by the European certification body Interseroh+ and CSI.

Packstyle offers a minimum print service of 50 pieces, perfect for those wanting to avoid waste or accumulation. Fast shipping, starting from 4 days, allows for easy scheduling of packaging availability according to needs.

Impactful packaging is necessary for companies operating in the beauty and cosmetics sector. In this dense and competitive field, we have seen that many parameters must be considered and respected. Relying on a company like Packstyle, which understands the needs of those who need to best preserve their product, is an important decision to ensure the quality of the cosmetic is preserved and noticed by potential buyers.

 ¹ Regulation (EC) No 1223/2009 | Cosmetics Regulation / Consolidated text April 2024. This Regulation lays down rules that every cosmetic product placed on the market must comply with, in order to ensure the proper functioning of the internal market and a high level of protection of human health.

.